Campaign Management System
Context & Pain points
The client already had a user management system, but no central place to manage event campaigns, track progress or compile campaign statistics. This made both monitoring and day-to-day administration difficult.
Client Objective
Centralize campaign management and connect campaign data with the existing user management system.
Solution
• Fenix proposed an integrated campaign management system covering the full lifecycle of event campaigns, from creation through operation and tracking.
• Administrators can easily manage campaign details, set dates and target audiences, and monitor progress.
Challenge
• No major issues arose during implementation.
• However, team changes at certain stages affected coordination and the handover of responsibilities.
How We Solved It
We promptly handed work over to new team members, standardized documentation and strengthened team communication to limit the impact of staffing changes.
Scope
- Solution proposal
- Offshore development
- Design
- High-level design
- Implementation
- Unit testing
- Integration testing
- Bug fixes
- Release deployment
System Features
- Campaign creation and management
- Schedule setup
- Target-audience management
- Status tracking
- User-data integration
Outcome
The system was delivered in a stable state without major issues and met the client's requirements for centralized campaign management.
Testimonials
Hear from the clients who have worked with Fenix throughout their projects.
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